Ways on How Exhibition Stand Design That Stands Out
It is interesting to know that the participants spend an average of 8.3 hours looking at the exhibition booths at an exhibition. I think this time is enough for you to communicate with potential customers and to be able to convert potential customers into real ones, this goal is by properly introducing and presenting your products and services to the visitors and creating the communication channels needed by the visitors with you such as information. Call or website address. Be aware that the exhibition is a good opportunity to collect marketing leads, this collected information is very valuable.
Wait a minute!!
But before you can connect with your visitors, you must first attract them to your booth. In a crowded sea of flashy shows, gimmicks and one-liners, we know it’s hard to booth out from the competition.
That’s why we’ve put together this list of trade show booth attraction tactics that you can use to create a unique trade show booth that sets you apart from your competition.
Highlighting and customizing your trade show booth is essential to attracting attention and driving visitor traffic to your booth. Here are some tips to highlight the exhibition booth that we will review together:
1-Eye-catching stand design:
maybe it is better to say the design of the booth that draws the eye to the booth. Stop designing the same booths, there are many of these booths in the exhibition, design special and attractive booths, small and big booths are not important, creativity and attractiveness are important in booth design . So design an attractive booth that reflects your brand identity to everyone. Use bold colors, attractive graphics and creative layouts to attract attention. We have helped you a lot in Trade Show Booth Ideas article.
2-Use interactive elements in stand design
Interactive elements make visitors connect with you and spend more time in the booth. If these interactive elements are more and better, you have the chance to attract the attention of viewers and users on social networks. You may ask, how is that possible? Yes. Visitors share their photos on their own social networks, even you can creatively set a reward for sharing more users. Combine interactive elements such as touch screens, various games or virtual reality product displays to interact with attendees and make your booth memorable.
3- Use the rule of 3 color combinations to draw attention to your stand
Colors are one of the elements that create the mood of your booth. Colors can change the mood of your exhibition. They can make your brand instantly recognizable to visitors, and be sure to use high-contrast colors in your design to highlight certain display elements and highlight important messages. Of course, let’s not forget that the color and graphic techniques, along with the lighting techniques, are the combination of the brand in the exhibition.
Too few colors, such as too much whiteness of the booth, can be boring, but on the other hand, too many colors can confuse and overwhelm the participants. When choosing colors to highlight your trade show, a rule of thumb is to follow the 60% – 30% – 10% design rule.
You may ask what is the 60%-30%-10% rule!! Well, now we will explain, but before that, the meaning of color scheme and color combination is the color palette and visual identity of your brand!
Apply your base color to 60% of your space. This color unites different elements of your design. Apply your secondary color to 30% of your space. This color creates contrast and helps you create visual interest. Apply your accent color to the last 10% of your design. This color helps you emphasize important elements, graphics and text.
This point, which we will discuss here, is related to the time when you are in the process of designing a brand book, but participating in the exhibition may be a push to choose your brand palette. In general, when choosing three colors to start with, follow the following points do:
Consider the age, gender, and culture of your target audience when choosing colors. Colors express different emotions, identities, and personalities, cooler colors offer a more modern atmosphere and are more stylish, but warmer colors are just like the era. Adolescence and youth are full of enthusiasm and make the environment warmer and more intimate. Consider what the colors you choose represent.
4. Do not neglect the empty spaces in the stand
When designing your unique exhibit, you should consider how to make the most of your booth’s empty spaces and make the most creative use. However, this does not mean that you should fill every inch of your exhibition space with graphics, furniture and displays and make the exhibition booth crowded, but having a lonely booth with empty spaces is not attractive to visitors. And exactly
It’s like designing a website, imagine that a website page with a lot of empty spaces is being displayed to you, how do you feel, is it normal for you? And the next point, if you are looking for interaction with users on your website, are these empty spaces useless?
The exact answer is yes, these spaces will be extremely useful for attracting attention and distinguishing from competitors, with a little creativity, turn these spaces into the most attractive parts of the exhibition booth and do not have so-called negative spaces.
That’s why it’s important to think carefully about the proportions of your booth spaces. A good rule of thumb is to make sure about 40% of your booth is empty.
When our team undertakes the task of designing a booth for any particular exhibition, we know according to the theme of each exhibition how much space we want to be empty and how much is full. Leave your Trade Show Booth to us and watch the result. enjoy.
5- Don’t forget the unique exhibition promotional gifts:
Choosing special and attractive exhibition promotional gifts will differentiate you from your competitors, try to forget gifts like pens, mugs and t-shirts, think a little outside the box, creative choice of gifts will make you unique and also memorable. May these promotional gifts be one of your marketing and branding methods, how? These gifts remain in the hands of users and people as long as the gift is healthy, and as long as it exists, a kind of marketing is done by showing it to each person. So think about this gift more strict and the next thing if this gift is more attractive, all visitors of the exhibition would like to come to your booth and have one of these gifts.
Offer unique and useful giveaways that attendees will actually want to keep, such as branded merchandise or exclusive discounts. You can turn your product and service samples into advertising gifts with creative ideas and make sure that your brand is well displayed on the gift.
6- Live demonstrations or presentations:
Provide your products and services in real and live form to the visitors so that they can test them if possible, virtual reality technologies are also helpful in this area, allow users to interact with your products live and in the moment.
7- How to behave and present the staff involved:
Train your booth staff to be friendly, approachable and knowledgeable in the booth. You don’t know how important the behavior of employees and their mastery in offering a product to visitors is. Decorated clothes and make-up suitable for the booth environment are important in attracting visitors and distinguishing you. It is also important how the staff reacts to different situations such as audience anger, audience excitement, dissatisfaction and different moods of visitors. Encourage them to talk to the participants and answer any questions they may have. Patience and politeness in answering is the next point in this option.
8- Use of social media:
Use social media to advertise and inform about your presence in the exhibition you want, start this notification before the start of the exhibition and continue until the end of the exhibition, contests or interesting events for visitors. Show live, encourage attendees to visit your booth by offering special incentives or contests, don’t underestimate the power of social media.
9-Lighting and visual sound effects make you stand out:
Use creative lighting and visual sound effects to make your booth visually appealing and booth out from the crowd. Basic lighting is one of the creative design techniques, the right use of light in the booth will attract visitors to you. Be sure to read the exhibition booth lighting article to give you ideas on how to light.
10- Display your products in your own way
Your first goal for participating in the exhibition is to show your products and services to the visitors in the best possible way, and if you do not present your products in the best and most attractive way possible, then why should users choose the products of your booth among all these booths? choose, then with the help of the exhibition company and the ideas that you as a business owner give to the target company, have an attractive presentation, according to the things we said above, take the help of virtual reality to have a more attractive presentation or to use your creativity in a special way. By doing this, you can also ensure that no one else will have a booth like yours!
If we want to give an example for this, it is to create a room with a relaxing and special design and lighting exactly like a massage room in a booth that is in the field of massage chairs, and place massage chairs in it. Your product is not supposed to lie down and relax on a chair in the crowded exhibition to be massaged by your massage machine. In such a situation, the result will definitely not be successful, they will go to a separate room and test your device in peace.
11- Don’t be afraid to invest in your exhibition stand design
When it comes to designing your trade show booth, don’t be afraid to custom build. There are many benefits to hiring a custom display company to design your display from scratch.
An exhibition design company works with you to bring your ideas to a real and practical stage and actually complete your ideas as much as possible.
The design and implementation team tries to convey your brand message clearly to the visitors, years of experience and expertise are combined with your creative ideas and business vision, and the result will be a creative and attractive booth. The design of your booth is the basis of your presence in the exhibition and it will be one of the effective ways of branding and marketing.
Also, the design of your booth is in harmony with the personality of your brand, our team is by your side in all stages from design to implementation to get the best possible result. The stronger the booth design is than the rest of your competitors in your business market, the stronger results you will receive for B2B and C2Cs collaborations.
Trade shows are a great stage for companies to showcase their products and services and thus create a strong first impression. In fact, one of the marketing and branding methods is the presence in various trade exhibitions.
It is important to present the best and most attractive products in the success of these exhibitions. In this article, we tried to bring the most important ways of promoting the booth in the exhibition. What do you think? Share in the comments section.
