A virtual exhibition is a virtual space that is presented online, where users can access the exhibition by being on their computer, tablet, or smartphone, and through special web pages designed for each booth, the products, and services of the companies. These spaces are usually designed using technologies such as virtual reality, videos, and 3D photos, and they allow users to search and see the products by using access control systems, booths, and exhibitions.
What is the main purpose or importance of a virtual exhibition stand?
Considering that many physical exhibitions are not accessible due to travel and mobility restrictions, the virtual exhibition is very valuable as an alternative infrastructure for companies to communicate with their new and old customers. Other advantages of the virtual exhibition include saving the costs of attending the exhibition, saving time, attracting more customers and increasing sales, the possibility of accessing the exhibition at any time and in any place, as well as increasing security. For this reason, the virtual exhibition is one of the most popular methods for advertising and selling products and services online.
In addition, holding virtual exhibitions helps business owners, investors, and exhibitors to get the possibility to expose their products and services to a much larger number of users around the world. This is even though this amount of visits to physical exhibitions is practically impossible. Because many users in the world are in situations where they are unable to participate in the event they want, or they do not have the money needed to attend this exhibition.
On the other hand, they have to spend a lot of time to access the exhibition they want. All these restrictions have been removed in virtual exhibitions. In addition to the fact that visitors can attend the virtual exhibition without spending a lot of time or paying a lot of money, exhibitors will not have any restrictions in these areas.
Another advantage of virtual exhibitions is the duration of these events. If you plan to hold a physical exhibition, you will only have a few days to hold your event and then close it. Because these types of exhibitions have a limited duration. While holding a virtual exhibition, you will not be limited in the duration of the exhibition and the number of days. You can hold an online exhibition at your desired time and day.
Exhibitions – Online vs Physical
Unlike physical exhibitions, virtual exhibitions provide many facilities that help you perform better and provide your audience with a better and more complete experience. The features of the virtual exhibition are:
-Easy accessibility: The virtual exhibition allows you to reach your audience without any time or place restrictions.
-Cost reduction: A virtual exhibition is more justified in terms of the costs spent on holding a physical exhibition.
-Access to statistics and information: In the virtual exhibition, you can easily take advantage of the statistics and information related to the performance of your exhibition and the feedback you receive from the audience.
-Ability to present online: In the virtual exhibition, you can communicate with your audience online and easily attract them to buy and use your products and services.
-Personalized virtual space: With the virtual exhibition, you can create a personalized virtual space with different and unique design elements to provide your audience with a realistic and attractive experience.
-These features are just a sample of the features that are available in virtual exhibitions, making these types of events very useful for companies, businesses, and other organizations.
How to Create A virtual exhibition
Through virtual exhibitions, A CEO – or Chief Executive Officer can easily record all the information of their exhibitions and activities and report and present them. Companies can provide company details, products, website addresses, and email, etc. Change the shape, color, and layout of the page as you wish and access the management section with the username and password provided on the site of the organizing company. By becoming a member and ordering a stand from Methodex, companies can use the username and password provided to them to access all the necessary information about their company, such as contact information, company biography, products, certificates, news, and pictures in the stand.
source : wikipedia.org
