ASD Market Week Booth Heights, Banners, and Floor Rules

A booth built by Methodex for GluCorp at Natural Products Expo West 2025.

Photo: Methodex

ASD Market Week 2027 key facts

The height and hanging sign rules come from the ASD Market Week August 2025 exhibitor services manual; the banner and floor rules come from the March 2026 exhibitor resources. Ceiling heights are building measurements, not build limits. Confirm the rules in the ASD Market Week exhibitor manual before you design.

Last checked: October 2026

ASD Market Week ran twice in 2026, March 17 to 19 and August 25 to 27, both times in the Las Vegas Convention Center’s North and Central Halls. The 2027 editions are scheduled for March 2 to 4, again in those halls, and August 3 to 5. ASD notes the dates are subject to change. Booth type and size set the height limit for an ASD Market Week trade show booth. Under the August 2025 show rules, a 10×20 island or peninsula was capped at 12 feet, and one of 20×20 or larger at 20 feet.

ASD booth height limits (August 2025 rules)

Linear, perimeter, and corner booths could reach 12 feet, including product, signage, and booth components. Every category could use its full cubic content up to that height except Cash+Carry booths in North Hall, which followed a line-of-sight rule. No solid or opaque structure there could exceed 3 feet within 4 feet of the front line.

A 20×20 or larger that backed onto a 10×20 could have a 20-foot back wall, and if that wall was unfinished above 8 feet or had logos facing the neighboring booth, the larger booth paid the masking fees. The August 2025 manual required show approval and a licensed Nevada engineer’s stamp for multi-level exhibits.

ASD buyers come from specialty, convenience, drug, and grocery stores, gift and home shops, and online retailers. A booth here works as a compact showroom, with shelving that shows full product lines and a counter for taking orders.

Signs, floor rules, and contractors

Under the March 2026 rules, banners and flags were capped at 12 feet. The official contractor installed banners and telescopic rods over 8 feet, along with any ground-supported sign that rose above the 8-foot drape line.

The August 2025 rules charged airspace fees for signs and banners hung from the ceiling. Double-sided signs on islands, split islands, and peninsulas had to be set back 10 feet from adjacent booths. Linear booths could not use structures with double-sided signs, including backlit ones, and backlit signage had to be covered with black-out material.

At the March 2026 show, hand carts and dollies were not permitted for exhibitor use, and crates and packing material could not be stored in the booth. No booth could start breaking down, removing product, or boxing up before 4 p.m. March 19. For March 2027, show hours are scheduled to run until 6 p.m. on March 4. Follow the 2027 move-out schedule and do not start dismantling before the permitted time. ASD currently offers complimentary material handling of 300 pounds per 100 net square feet; confirm what qualifies in the current exhibitor manual.

Under-carpet electrical at the March 2026 show had to be installed by electricians. The show allowed exhibitor-appointed contractors (EACs), and the EAC form and insurance upload were due February 17, 2026. An EAC doing installation and dismantle (I&D) at the LVCC needs an annual LVCC EAC permit ($250), a Clark County business license, and insurance meeting the LVCVA’s current minimums: $1,000,000 each for general liability, automobile liability, and workers’ compensation.

We design, rent, and install booths for Las Vegas shows from a North Las Vegas warehouse. Request an ASD Market Week booth quote. For larger linear spaces, see our 10×20 display gallery, and for 10×10 options, read our page on small booths for Las Vegas markets.