Tonelli Group
Project Brief
When Tonelli initially reached out to Methodex, they were worried about the negative effects their IBIE booth would have on their brand.
Since IBIE takes place only once every three years, the company knew that a poor presentation could damage their market credibility — while a strong appearance could significantly strengthen their position.
Tonelli also faced several obstacles:
● A very tight budget
● Perhaps a little too much desire to be the one NOT like all of your competitors
● Heavy industrial plant and base equipment with a period of careful plan, space, and early installation demand
Even with these obstacles, Methodex was determined to deliver a booth that showcased Tonelli’s long-standing reputation in the business and made its presence undeniable on the show floor.
Project Square
%
Conversion Increase
Our Challenge
Tonelli required a booth that conveyed strength, reliability and innovation, within the limitations of an extremely tight budget. Their equipment was difficult to handle, took time to set up, and needed an open area in order to be correctly placed out of harm’s way.
And at the same time, Tonelli wanted to ensure their booth design would be such that you couldn’t miss them in a crowded hall of big competition.
How We Solved It
Methodex developed a high-impact design scheme for the booth, emphasising on clean architecture with bright graphics and strong verticality.
Key features included:
● Custom receiption counter that mirrors the Tonelli’s products identity
● High level hanging sign with vibrant graphics for optimum impact
● Backlit large feature wall to provide a strong visual anchor for the booth
In the course of its design, we elected to raise Tonelli’s profile yet more. When most people would opt in for a traditional 8′ x 8′ x 2′ hanging sign, Methodex elected to upgrade to a much larger 10′ x 10′ x 3′ hanging sign – at no extra cost – and made sure their booth could not go unnoticed.
Installation & Build Process
With high-pressure conditions, mandatory machinery delivery times and the need for early installation due to the sheer scale of equipment required, Tonelli’s IBIE stint was all about accuracy and speed. We also provided early delivery of the full booth for easy-breezy setup, just how our clients like it! See the progress of the build from structure to finished product.
Featured Project Innovation:
To increase booth visibility, we up-sized Tonelli’s hanging sign from the standard 8’×8’×2′ to a larger premium version measuring 10’×10’×3′, an upgrade we made automatic at no additional charge.
Project Strategy:
Design a sleek‚ clean open space showcasing Tonelli’s heavy machinery with bold graphics and a high-level hanging sign to draw attention to the booth.
Project limitations :
A tight budget and early placement of machinery called for fast installation but, despite a busy Marshall Yard, Methodex got the booth complete two days prior to opening.